“Hugo, it’s legal! I’m not the arbiter of what is the law in your country!” These are the words of Sarah Bain, the Vice President of Public Engagement at Ethical Capital Partners (ECP), the new owner of Pornhub. Ignore the name of this newly established equity firm for a moment. Bain is on a mission, and there’s only one objective—prove to the world that pornography is normal for society, and Pornhub is on your side.